William Everard brewed the first pint of Everards ale in 1849, and stated “No effort shall be found wanting in the production and supply of genuine ale of first rate quality”.
Today, over 160 years later, Everards Brewery is very much family run company with values that echo that of William Everard – We aim to provide first class quality goods and services to our customers.
We firmly believe in combining innovation and modern technology with the best of traditional values and practices throughout the business, whether it’s customer service, brewing, or our pubs. “Tradition with ambition” as Chairman Richard Everard says.
Our pub estate comprises over 170 pubs that vary from city centre venues and community locals to village inns. All our pubs are within our heartland, a 70 mile radius of our Leicestershire brewery (pictured below).
We brew high quality award winning ales and have a core range featuring Beacon Bitter, Tiger Best Bitter, Premium Ale Original and Sunchaser Blonde.
We also brew seasonal and event beers at various points throughout the year, including popular Autumn Ale Equinox and Festive Ale Sleighbell.
Looking towards the future, Everards Brewery will stay firmly in the hands of the Everards family. We have long term plans to expand our pub estate and to increase the popularity of our ales both inside and outside our heartland, “concentrating,” to quote Richard Everard “on developing the business for the next generation.”
Richard Anthony Spencer Everard, OBE DL
Richard Everard attended Eton College where he continued the family’s sporting tradition by playing football, cricket, rugby and Eton Fives at the highest level for the school. He then went on to the Royal Military Academy at Sandhurst, where his training included a winter warfare course with the Norwegian army, learning Arctic survival and combat techniques. He was commissioned into the Blues and Royals at Windsor in 1973 and during the next five years served in England, Northern Ireland, Germany, Norway, Denmark, Cyprus, Turkey, Greece and Jamaica. He also played rugby, cricket and skied for his regimental teams.
Richard married Caroline Anne Hill in 1981 and they have two children- Charlotte, born in 1985, and Julian who was born two years later. Serena, Richard’s sister, trained as a professional florist, working with Constance Spry. In 1978 she married Charles Richards, a great friend of Richard’s since their time at Sandhurst together. They have three boys, Edward, Jaime and Harry. In 1990 Richard asked her to join the board as a non-executive director, in which capacity she has been a valuable member of the team.
After leaving the army, Richard joined Everards Brewery in 1977. He spent a year at the Horsleydown Brewery in London training as a brewer, which included delivering beer on the drays. In 1979, after almost two years intensive training across the brewing industry, he returned to Leicester to take up the post of District Manager in the Everards Managed House Department. Keen to formally develop his commercial awareness Richard undertook training, which led to the ‘Institute of Directors Diploma in Company Direction’ in 1986. A short time after, Richard was appointed Chairman of Everards, taking over from Adrian Weston.
Following the tradition of four generations of Everards, Richard has become actively involved in the local community. In 1997 he was appointed a Deputy Lieutenant for Leicestershire. In 2002, during Her Majesty’s Golden Jubilee year, he was High Sheriff of Leicestershire and in 2003 was appointed Vice Lord Lieutenant of the county. In 2007 Richard was appointed Honorary Colonel of the Leicestershire, Northamptonshire and Rutland Army Cadet Force. He has held senior roles with several local charitable organizations including Age Concern Leicestershire and Rutland, Leicestershire Police Charitable Trust and Leicestershire and Rutland Crimebeat. Richard is also managing trustee of the Everard Family Foundation, which since its inception in 1970 has donated nearly £1 million to a multitude of charitable causes within the East Midlands.
In 2009, Richard was awarded an Honorary Doctor of Laws from the University of Leicester, the highest accolade the university can award. Richards’s on-going commitment to the community was recognized in 2011 when he was awarded an OBE in the Queens New Years Honours list.
A keen sportsman since his days at Eton, Richard continues to enjoy a range of sports including skiing, golf,tennis and scuba diving- a passion which he jointly shares with his wife Caroline. Richard prefers his horsepower to be vehicular and this is reflected in his enthusiasm for both two and four wheeled motorized sports.
Launch of Project Artisan
An evolution of our Project William initiative which was launched in 2007, Project Artisan aims to place local food and drink businesses such as bakers, chocolatiers and butchers in our pubs and property.
In September, following a £250,000 investment into converting a former pool table supply shop; Everards launched Stirchley Stores and Bakery in Birmingham with Tom Baker, a local artisan baker.
International Awards Success
Following on from our success in 2011, Everards ales again achieved international awards success.
Everards award winning Tiger, Beacon and Original bottled ales proved their class by scooping gold and silver medals at two prestigious International and UK beer events.
Beacon ale proved top of the hops, by claiming a Gold award at the 2012 British Bottler’s Institute Awards. It makes Beacon a multi-award winning ale after claiming a Diploma of Excellence in 2011.
Tiger Best Bitter also took a podium finish as it claimed a silver medal to add to last year’s gold success.
Making a hat-trick of awards, Everards Original in bottles won the silver medal at the International Beer Challenge 2012 and in doing so made it a second consecutive award winning year, having claimed a bronze medal in 2011.
Gold Success for Everards
In September Everards was accredited Gold Status for the Investors in People award and in doing so became one of only 11 businesses in Leicestershire to achieve the gold standard.
From the team of assessors who carried out the accreditation process, one of the judges commented: One of the most striking elements of working life at Everards is the fact that people recognise it to be a business where people treat one another with dignity, respect and kindness. Such are embedded within the Everard values."
Awards Success For Everards Beers
Everards beers were recognised again for an array of awards in 2011. Tiger Best Bitter received a Gold Medal at The Brewing Industry International Awards in the International Keg Ale competition, class 2 (ABV range 3.8%-4.7%). This was followed by another Gold Medal at the British Bottlers’ Institute Competition for Ales, Lager and Cider.
Beacon Bitter received a ‘Diploma for Excellence’ at British Bottlers’ Institute Competition for Ales, Lager and Cider. This followed an earlier award at the Leicester CAMRA beer festival where Beacon was awarded overall winner of the Bitter category.
Everards Original received a Bronze at the International Beer Challenge, an international recognized symbol of quality. The overall result was that each of Everards bottled beers had been recognized for an award in 2011.
Publicans' Pub Company of the Year 2010
In 2010 Everards once again received the coveted title of ‘Pub Company of the Year’ in 20-199 outlets category; firmly establishing the companies’ vision to support great people to run great pubs.
Publicans' Pub Company of the Year 2008
Everards’ 2007 success was followed up in 2008 when the brewer received the accolade of Regional Brewery of the Year at the Publican Awards.
Publicans' Pub Company of the Year 2007
Everards received recognition for ‘Pub Company of the Year’ in the tenanted/leased 100+ outlets category in March 2007.
Launch of Project William Initiative
Project William was launched in order to enable Everards to team up with local breweries and publicans and transform struggling or closed pub businesses into thriving ale houses. Currently there are over 20 Project William pubs across our heartland.
Cyclops Beer Tasting Notes system developed
Working in conjunction with CAMRA and several other industry bodies, Everards launched Cyclops, a new tasting notes profiling system to help customers distinguish beers from one another. To date Everards has profiled over 1,200 beers.
Double win for Everards beers
It was an award winning double act for Everards Original and Tiger Best Bitter at the 2004 Brewing Industry International Awards. A gold medal was awarded to Everards Original in the Cask Conditioned Ale 4.6-6.9% abv class and Tiger Best Bitter won Silver in the brewery conditioned ale 3.6%-6.9% abv class.
Sponsorship of the Leicester Tigers
Two of Leicester’s most famous tigers joined forces when Tiger Best Bitter became Official Beer of the Leicester Tigers as part of a £1million sponsorship deal.
A Royal 150th Celebration
On the 26th February HRH The Duke of Edinburgh visited Castle Acres to unveil a plaque commemorating Everards’ first 150 years of trading under continuous, family ownership. As part of the celebrations, a special commemorative ale was launched called ‘Tiger Triple Gold.’
Everards Gains Investors in People Award
Everards was recognized for its commitment to their most valuable asset when the company received the Investors in People Award in 1998.
Beacon Bitter wins CAMRA award
Following on from Beacon Bitters earlier Gold medal at the Brewing Industry International Awards, it was announced as winner of the 1994 CAMRA Champion Beer of Great Britain Competition.
Everards philosophy published
Richard Everard and his new management team established the Everards Company Philosophy which stated the principles on which the company would operate.
Beacon wins Gold Award
Beacon Bitter won its class at the 1990 Brewing Industry International Awards.
Richard Everard becomes chairman
After working with Everards Brewery Ltd for over 15 years, Richard took on the role of Chairman on 1st of January 1988 and he continues to fulfill his duties and play an active role within the business to the present day.
Patrick Anthony William Beresford Everard
Patrick Anthony William Beresford Everard (or Tony Everard as he was known to by many) was aged 27 when he took over the responsibility for running the company. Like his father, Tony Everard had first chosen a career in the army and, after leaving Eton, had attended the Royal Military Academy at Sandhurst in Berkshire. In 1941, at the age of nineteen, he took a Regular Commission with Royal Horse Guards. Serving as a Captain, he was wounded in action in 1944 while serving in Normandy after the D-Day landings.
Tony joined the family company on the 14th of October and following in the footsteps of his father, grandfather and great-grandfather, Tony Everard took his public responsibilities very seriously, serving as a Rural District Councillor for Barrow on Soar for twenty-five years and becoming High Sheriff of Leicestershire in 1964.
A keen sporting enthusiast, Tony supported many local sporting organizations with donations of equipment and finance and in 1978 created the family charitable trust ‘The Everard Foundation.’
Tony inherited his father’s love of flying and earned his fixed-wings pilot’s license in 1947. He was known for his passion of helicopters and acquired his helicopter license in 1963. In 1966 he founded the Helicopter Club of Great Britain and opened a heliport at his home, Ratcliffe Hall. His work in the organization of the British Helicopter Championships was marked by the award of the Paul Tissandier Diploma in 1976 by the federation of Aeronautique Internationale.
Tony was also a dedicated skier, he founded the ‘B and B’ (‘Black and Blue’) ski club at St. Moritz. Amongst his many sporting interests, Tony was a life-long squash player and coach; he represented Leicestershire and in 1979 reached the semi-finals of the British Vintage Squash Championships. On the threshold of his sixties he took up rowing and was instrumental in founding the National Rowing Centre at Holme Pierrepoint.
Sir William Lindsay Everard, J.P., D.L
William Lindsay Everard was 34 years old when his father died and control of the company was passed to him. During World War 1 he served in the Leicestershire Yeomanry from 1914 to 1917, rising to be adjutant. He saw active service in France with the 1st Life Guards until the end of hostilities in 1919.
William Lindsay married Cornelia Ione Kathleen Armstrong on the 28th of September 1917. They had two children, Bettyne Ione in 1919 and Patrick Anthony William Beresford in 1922. The family moved into Ratcliffe Hall, Leicestershire the same year and after the war, Sir Lindsay followed the family tradition and was active in local public life.
He became a J.P in 1923, Deputy Lieutenant of the County in 1924 and High Sheriff in 1924. He followed his grandfather’s long service in local politics and came as no surprise when he took to national politics and to Westminster. In 1924 he stood as the Conservative Party candidate for the Melton constituency in the General Election. Using Ratcliffe Hall as his headquarters, he campaigned using the slogan, “If you work hard for Everard, he’ll work hard for you.” Stanley Baldwin’s Conservatives won with an overall majority of more than 200 seats, one of whom was Melton’s new Member of Parliament, Lindsay Everard.
He took his seat in Westminster for the first time in November 1924 and served his constituency for over twenty years. In 1939 he received a knighthood from King George VI for his services to commerce and aviation.
Sir Lindsay had a lifelong interest in aviation, gaining his private pilot’s license in the 1920s. He became president of the Royal Aero Club, the County Flying Club, and the Leicester Aero Club.
Thomas William Everard, J.P., D.L.
Thomas William Everard was born on the 8th of September 1851, the year the Great Exhibition was staged by Prince Albert in Crystal Palace in London. He was the youngest of three children and joined his father’s firm at an early age. Thomas became very involved in his work at the brewery. He was so fond of his work he did not like to take holidays.
In 1890 a new partnership was formed to run the company- Everards, Son and Welldo. The partners were Thomas, his 69 year old father William, and a local wine and spirits merchant. Charles Leeds William Welldon.
Thomas took over the running of the brewery after the death of his father William, in 1892. He married Florence Muriel Nickisson of London on the 28th of September 1888. They had two children-William Lindsay, born in 1891, and his sister Phyllis Muriel, born three years later. William Lindsay would later go onto run the brewery.
Thomas enjoyed both country and urban life and was an active member of the Leicestershire Agricultural Society, as was his father. He continued the Everards tradition of public service and, like his father; he became a J.P. before being made a deputy Lieutenant of the County, and, in 1905, High Sheriff.
William Everard, J.P
William Everard was born on 13th July 1821 in a country where the Industrial Revolution was still in its infancy, and farming remained the largest single occupation. William married Mary Ann Bilson on27th March 1847, they had three children- one of which was Thomas William who would eventually continue his fathers work at the brewery.
On the fifth October 1849, William entered into partnership with Thomas Hull, a local maltster. They leased the existing brewery of Messrs Wilmot and Co. on Southgate Street, Leicester. The brewery became well established during William’s forty two years in charge.
As a successful and responsible Victorian citizen, William took public service seriously and devoted a larage amount of time to several public bodies. He joined the Leicester Highways Board on its constituition, and served for twenty years as its chairman. He was an energetic supporter of the Conservative Party, arranging meetings and political gatherings at his house, eventually becoming chairman of the Harborough Division.
Continuing to operate his farm as well as run his business, William also became prominent in local agricultural affairs as a member of the Chamber of Agriculture and Leicestershire Agricultural Society, founded in 1833.