Everards appoints new National Sales Manager
Everards has appointed Karen Watson as its new National Sales Manager.
Karen has been with the Leicestershire based brewery for seven years, starting as a National Accounts Representative in September 2000 after graduating from Manchester Metropolitan University with a first class honours degree in Hospitality Management.
In her new role, Karen will be responsible for all Everards' national sales outside of its 163 pub estate. She will also oversee the brewery's newly restructured sales team of four Regional Account Managers and a Regional Account Executive.
Karen said: "We shall continue to work hard with our key partners, direct wholesale and retail customers and third party supplied pubs. Our recent restructure will greatly improve our effectiveness as a team to work more closely with our trading partners to improve both businesses sales of our award winning beers and cask as a category"
She added: "The role of National Sales Manager has been my goal since joining Everards and I am extremely proud to have achieved this."
Nick Arthur, Operations Director- Brewing and Sales for Everards, said: "I'm absolutely delighted that Karen has taken this opportunity. Over the past 18 months that I have been at Everards, I have been tremendously impressed by the results Karen has achieved and the hard work and time she has dedicated to the continued growth of Everards beer brands. Karen and I have worked hard together to create a new sales team that we are confident is the right shape and size to deliver for the future."