Everards Gets Romantic
In anticipation of St Valentine's Day, Everards has launched two business building initiatives for licensees.
The ‘Love Your Local' licensee pack includes the history of St Valentine's Day, promotional kit and menu offers as well as ideas and tips on how to make the most of this popular annual celebration with customers.
Along with Love Your Local, the brewery is also running an in pub promotion giving away a Valentine's card with every four pints of Everards Tiger Best Bitter. As well as customer collector cards, licensees are also provided with other promotional tools such as posters and drip mats.
Erika Hardy, brands manager for Everards, said: "All our licensees are trying hard to help their customers beat the post Christmas and winter blues and we thought running a Valentine's card promotion with Tiger Best Bitter would be a fun way to raise everyone's spirits and get them in a romantic mood ready for February 14."
Helen Parker, Everards' retail marketing manager, added: "Special events such as Valentine's Day are an important part of the UK calendar and we felt the Love Your Local kit would help our licensees make the most of this romantic celebration and at the same time help their customers join in the fun."
Everards are also running a promotion on their website to win one of 100 pairs of cinema tickets. For details click www.everards.co.uk