Everards sets the trend with new clothing collection
Everards Brewery is launching a new range of branded leisure clothing aimed at real ale fans with true fashion sense and style.
The Leicestershire based brewery has updated its traditional style, ale branded T-shirts with what it describes as new, more modern, fashionable merchandise which has been designed to have broader appeal to today's discerning real ale drinker.
Erika Hardy, Everards' brands manager, said: "We wanted to offer more than just standard pub trade T-shirts and Polo shirts and instead launch a stylish collection which people would really enjoy wearing down the pub or at beer festivals.
"The new range includes women's skinny fit style T-shirts which feature more feminine diamante detail and discretely placed logos along with modern style men's T-shirts, carrying Everards' brands and quirky strap lines."
The new collection will be available from 25 June 2007 via Everards' online shop (click here) and at the Wine and Brewery shop at the company's Castle Acres head office site in Narborough.