The Growing Business of Sports in Pubs and Bars

Sport is big business for pubs and bars, with two in five Brits now heading to their local to watch live. But there’s more going on here, beside the action on the pitch and the screen. Sport is big business for pubs and bars, with two in five Brits now heading to their local to watch live. But there’s more going on here, beside the action on the pitch and the screen.

Fans are some of the highest spending On Premise visitors, staying longer, ordering more drinks, and more likely to order food too.

The On Premise opportunity around sport is growing, for venues incorporating sport into summer calendars. The research indicates the top priorities for sports fans in venues are, atmosphere (45%), and value for money (41%).

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