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How Can Smaller Hospitality Businesses Make Loyalty Work?

Traditional Loyalty schemes can be a great way to gain repeat visits, however they may not be for everyone.

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Some operators such as independent, single or smaller venues may not feel the need for a formal or complex scheme but will nonetheless be looking to engage consumers and build loyalty.

BII Trusted Partner, Zonal, focus the article below on operators who fit this criteria, and highlight how they approach their loyalty a little differently.

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