Reducing no-shows through stronger customer connections
No shows are one of the biggest impactors of success in hospitality. Beyond the financial hit, no-shows can negatively affect guest experience, staffing and inventory.
These areas are often planned around expected reservations, so when guests don’t arrive, it can lead to inefficiencies, low morale among employees, and a missed opportunity to create lasting customer relationship.
In a recent survey of over 5,000 UK pub, bar and restaurant-goers it was found that whilst more than two thirds (68%) of consumers who make bookings say they turn up for all of them, 18% cancel in advance and one in seven (14%) admit to failing to turn up without even telling their venue.
BII Trusted Partner, Zonal, shares insights on how to help combat no shows.
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The Royal Oak in Kirby Muxloe has been awarded the title of ‘Best Pub 2025’ by Peter Bedford, MP for Mid Leicestershire, after standing out amongst 13 nominated pubs from across the region — including six proudly Everards-run venues.
Shifting consumer preferences and economic sentiment are driving a local-first approach
