More Than a Meal

The latest Technology report by Zonal surveyed 5,000 British consumers and found that while outings are becoming less frequent due to budget constraints, when people do dine or drink out, they increasingly seek elevated, memorable experiences rather than just a meal.

The study highlights a growing demand for immersive formats like interactive activities.

Providing experiences can boost bookings, inspire recommendations, foster repeat visits and loyalty, and ultimately drive higher spend from guests.

Click here to see the full report