Sustainability in Hospitality

Among the 31% of British consumers identified as ‘Engaged Activists’ a group strongly motivated by environmental concerns 84% are willing to pay more for sustainable options.

Over a third indicate they would be less likely to visit a venue if it was not operating sustainably. Similarly, 31% say they would be less likely to recommend a brand that fails to address environmental issues.

BII Trusted Partner, Access, highlight in this blog how sustainability practices is not just about meeting customer expectations, but it's also about running a business in a smarter, more resilient way.

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