Encourage Drivers To Set New, Safer Habits When Out Drinking

As we all enjoy the great British summer, THINK! welcomes your support for ‘THINK 0%’ - our initiative to encourage drivers to set new, safer habits when out drinking without missing out on good times.

Young male drivers are four times more likely to be killed or seriously injured on the road than older age groups. Research shows that 50% of our audience say they set out with good intentions not to drink and drive but often get carried away.

To help reduce these risks, the ‘THINK! 0%’ campaign was launched, an initiative that encourages drivers to choose alcohol-free alternatives when they’re getting behind the wheel.

Here’s how you can get involved:

• Add the THINK! 0% badge to your drinks menus
• Display THINK! 0% campaign posters in your venues
• Share THINK! 0% campaign assets across your digital and social channels

With summer seeing a rise in drink-driving casualties among young drivers, THINK! is also relaunching its ‘Drink a little, risk a lot’ campaign this July to raise awareness of the dangers and consequences of drink driving.

To request campaign materials or pre-printed assets, and to approve menu mock-ups, please contact Eliza below.

Eliza.Bowditch@23red.com