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Maximizing Summer Sales and Remaining Compliant
Summer is prime time for licensee’s to encourage more footfall and boost sales by hosting outdoor entertainment and events.
Examples of this includes music playing through speakers, showing sports on outdoor screens (such as the Women’s Euros) or even bigger live entertainment such as DJs or bands in the beer garden.
BII Trusted Partner, John Gaunt & Partners, have put together this article as ‘part one’ in their ‘guide to surviving outdoor entertainment’; covering the uncertainty about what is allowed and highlighting the rules you need to follow when hosting entertainment outside.
Click here to find out more