Why 6:12pm Is The New 8pm

One of the most significant changes for pubs and bars in the recent years has been the shift towards earlier visits.

The trend began as a result of the COVID-19 pandemic, and has continued to build momentum since, with the average customer now booking reservations for 6:12pm.

BII Trusted Partner, Zonal, in collaboration with CGA, recently released their latest report that provides exclusive insight into customer trends when it comes to booking times, highlighting how you can meet consumers changing needs.

Click here to read the report