100 years of The Free Trade Inn and the story behind the new swing sign…
The Free Trade Inn pub in Sileby, Leicestershire, has been owned by Everards for 100 years this year and has just completed a refresh, with an investment of £50,000.
A Beacon of partnership sparks a new addition for Loughborough
A joint investment of £105,000 between Everards and Malcom has brought a great new space for the local community to enjoy, to life.
Malcolm York, the business owner of The Beacon Inn pub in Loughborough, is delighted to open the doors to the new Beacon Brasserie.
The Brasserie is a new addition to the popular pub The Beacon Inn, on Beacon Road, which Malcolm took over and relaunched in July 2021.
A joint investment of £105,000 between Everards and Malcolm has brought a great new space for the local community to enjoy, to life. It has also created six new jobs and three apprenticeship opportunities helping local people gain experience in the world of hospitality.
Taking on the Everards pub as an independent business owner, Malcolm set about creating a great venue for all to enjoy.
The pub offers a warm and friendly atmosphere, a superb array of drinks, along with a menu of well-executed pub classics using locally sourced ingredients and a calendar of events to keep everyone entertained.
Having some experience with coffee in the past, Malcolm also introduced his own roasted barrister-style coffee, which went down a treat and encouraged more people to use the pub for breakfast and an afternoon cuppa, which is what led to the addition of the brasserie.
Malcolm shares, “I saw so much potential in The Beacon. I really wanted to give it a new lease of life and a new direction to meet the needs of the community.
The idea of the brasserie was to create an additional and more modern space where people can enjoy a good night out with quality food or a relaxed catch-up over a properly roasted coffee, all on their doorstep. I shared my vision with Everards, and they were so supportive in bringing it to life.”
Everards of Leicestershire and Business Owner Malcolm invested £105k in the scheme and, working alongside the Everards property team, Malcolm also got to work using local tradespeople to bring the brasserie to life in just six weeks and in time for Christmas.
The fantastic new brasserie has a modern urban style and is open 8.30 am to 5 pm for the coffee shop, takeaway and deli then the lights dim down for evening dinner service.
Throughout the day customers can enjoy great coffee, breakfast, light bites and sweet treats. As the evening draws in and the lights dim, it provides the perfect place to dine on a menu of English French cuisine which includes classics such as Moules Mariniere, beef bourguignon, cassoulet and English classics such as butchers sausage and mash, homemade pies and the signature tiger fish and chips.
And, the deli is stocked with homemade pies, sausage rolls, scotch eggs and lots more, most of which are produced on-site using locally sourced meat and ingredients.
“I couldn’t be happier with how the brasserie has turned out. It’s a great venue and is also perfect for private events and functions. We are over the moon to already have our first wedding reception booked in and our Christmas day lunch is filling up fast. It’s looking like a busy time ahead.” shares Malcolm
“We are delighted to be investing with Malcolm,” said Martin Bailey, Business Development Manager at Everards.
“Helping to bring his vision for this great pub to life. Since taking on the business he has breathed new life into The Beacon and created a great pub for his community.
The addition of the Beacon Brasserie brings something new and different, providing locals with a quality coffee and dining spot on their doorstep that previously they would have had to travel into the town centre for.
We wish Malcolm all the best on this new venture, we know he will do great!”
You can find out more about The Beacon Brasserie at beaconinn.co.uk.
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