How loyalty can help tackle no shows

No shows are one of the biggest impactors of success in hospitality. Beyond the financial hit, no-shows can negatively affect guest experience, staffing and inventory.

These areas are often planned around expected reservations, so when guests don’t arrive, it can lead to inefficiencies, low morale among employees, and a missed opportunity to create lasting customer relationship.

In a recent survey of over 5,000 UK pub, bar and restaurant-goers it was found that whilst more than two thirds (68%) of consumers who make bookings say they turn up for all of them, 18% cancel in advance and one in seven (14%) admit to failing to turn up without even telling their venue.

BII Trusted Partner, Zonal, shares insights on how to help combat no shows.

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